FIDO WITH CARE
Fido With Care is an initiative that is rooted in combatting sexual and/or racial discrimination by using Fido’s resources to drive action and create positive social change in Canada.
OFF - MUTE
Fido presents, Off-Mute, an intimate 1-on-1, artist-to-artist interview series 🎤 packed with powerful performances from boundary-pushing BIPOC and LGBTQ2S+ Canadian musicians like Lido Pimienta, Witch Prophet, Shay Lia, Elisapie, Jeremy Dutcher and Haviah Mighty. All in their own words. No filter, no mute button. #FidoWithCare 💛
Lido Pimienta - colourful musician, singer, songwriter; she’s a one-of-a-kind artist (and proud Mama!). This acclaimed and unique rising star is of Afro-Colombian and Wayuu descent - combining Indigenous and Afro-Columbian styles in her eclectic and vibing music.
A seasoned singer, Witch Prophet is a living, breathing Hip Hop encyclopedia and one of the women behind Heart Lake Records. Find out what activates her spirited DNA and hear what it takes to make it in the Canadian music industry.
A Djiboutian-Canadian musician based in Montreal, she also happens to be on Michelle Obama’s playlist. Meet Shay Lia, taking the streaming charts by storm with her debut EP – Shay Lia has also supported Black artist campaigns – and openly celebrates and embraces curves and Black culture with and for all.
Celebrated Inuk singer and songwriter, Elisapie also happens to be a documentary filmmaker and activist who has taken her mission south, all the way down to Montreal. Rewriting Canadian culture with French, English and Inuk all heard through one voice, she also happens to enjoy democratizing femininity in both musical and visual arts.
Classically trained Indigenous tenor, composer and activist, Jeremy Dutcher is on a mission to make the languages and melodies of his people heard. As the embodiment of Wolastoq music and culture renaissance, this Two-Spirited human is also all about embracing and showcasing queer love and identity.
The Toronto-based, show-stealing rapper, Haviah Mighty was the first ever hip-hop artist and the first Black woman to win the Polaris Prize. Now, she’s earning international acclaim as she carves out new spaces that boldly defy gendered expectations.
TURN IT UP
Here’s something else you’ll want to keep off-mute. Listen to Fido with Care’s official playlist on Apple Music featuring LGBTQ2S+ and BIPOC artists you’ll want to discover. Set it on repeat and turn it up.
FIDO XTRA AND LOCAL TALENT
Fido XTRA. Is thrilled to feature the amazing artists who are leaving their mark in Canadian music!
60 signed vinyl records are up for grabs from artists featured in OFF-MUTE, plus 2 grand prizes every music lover would love to win: 2 signed guitars! Enter daily, only on the Fido app.
THE SHIRT THAT SPEAKS VOLUMES
WEAR YOUR SUPPORT
Check out Off-Mute’s official merch. All proceeds from T-shirt sales go directly to Pflag Canada; to assist in their mission to provide support for issues of sexual orientation, gender identity and all LGBTQ2S+ Canadians. These locally produced Ethica tees are now available for purchase on TSC.