ALWAYS PROUD

Pride is so much more than a time of year. It’s a part of our DNA.

Our sense of Pride runs deep, and we do our best to show our support year-round.

CONNECT TO ACCEPT

PRIDE COMES IN EVERY COLOUR

Add more colour to the conversation. We’re all stronger when we connect through our diversity and now is the perfect time to learn about the many identities that make up Pride.

FLY YOUR FLAG

Fly your flag with Pride AR filters on Instagram and Facebook. There are 14 flag options to help you show your Pride.

FLOWN WITH PRIDE

Show us your Pride colours online and you could WIN prize packs that help you celebrate Pride IRL.

WE MEAN WHAT WE SAY

And we back it up with real support! Through our Fido With Care initiative, we've established meaningful partnerships.

FIDO X PFLAG

As a proud ally since 2016, we’ve partnered with Pflag Canada to help them provide peer-to-peer support to LGBTQ2S+ communities for issues of sexual orientation, gender identity and expression.

LEARN MORE

PROUD FOR A REASON

We have a lot to be proud of. The stories we’ve been able to tell with Pride are truly inspiring to us and we hope they are for you too.

PRIDE 2020

In an especially challenging year, we encouraged Canadians to connect with people outside of their social circle and listen to new voices to connect with and accept one another with empathy and respect.

LEARN MORE