GO GET PROUD

Pride is so much more than a time of year. We took the spirit of Pride Month in June and made it part of our DNA. Our sense of Pride runs deep. We work hard to support the community. Find out how below.

CONNECT TO ACCEPT

WE’RE CONNECTING MORE THAN EVER. LET’S MAKE SURE WE ACCEPT, TOO.

This year, we’re highlighting all of the good that comes from getting to know someone new and accepting them for who they are.

CONNECTION IN DIVERSITY

Making the effort to connect with people outside of your social circle makes us stronger as a community.

AUTHENTIC VOICES INSPIRE CHANGE

When we feel accepted, we feel comfortable enough to share our point of view. These are the voices that make a difference in our society and here at Fido, too.

WE MEAN WHAT WE SAY AND BACK IT UP WITH REAL SUPPORT

Through our Fido With Care initiative, we establish meaningful partnerships with organizations lending a helping hand.

FIDO X PFLAG

Physical distancing doesn’t mean help is out of reach. As a proud ally since 2016, we’re partnering with Pflag Canada to help them provide peer-to-peer virtual support to LGBTQ2S communities for issues of sexual orientation, gender identity and expression.

Right now, the connections made through Pflag Canada are especially important. That’s why we’ve donated tablets with free data plans, as well as providing funding for all their regional chapters to continue supporting individuals and their loved ones challenged by gender and/or sexual identity.

PROUD FOR A REASON

We have a lot to be proud of. The stories we’ve been able to tell with Pride are truly inspiring to us and we hope they are for you too.

PRIDE 2019

In 2019, we challenged preconceptions. As progressive as we may be, most of us tend to associate certain values to a very definite set of images and people. At the end of the day, we are all human. We are all courageous, bold, vulnerable, authentic, and we are all proud.