How did you get your idea for the business?
Throughout my years of parenting, the biggest challenge I faced was how to approach difficult conversations with my children in a way that keeps them engaged and ensures the message is not lost in translation. I find that the importance of these conversations and providing a safe space for children to engage in these discussions is increasingly important. I decided puzzles are fun and engaging. They make a perfect idea to have pictures and puzzle pieces to engage and play while having a conversation.
What do you attribute your success to?
I attribute my success to my family. As a dedicated mother I am aware of the importance of being a good role model for my children. I take this responsibility seriously and my love for my family drives me to work hard and build a positive legacy for them.
How have you been able to mentor other small business owners?
I work with a group of females who are also small business owners. We collaborate, share tips and motivate each other. I mentor the women in this group by sharing the insights I have gained as a business owner through experience, workshops etc.
How have you needed to shift your business model as a result of the Covid-19?
I shifted my business model by delivering most of my puzzles by mail through Canada Post and limit in-person delivery.
How have you seen your local community rally and support your business?
I am an advocate for giving back. I donated puzzles to the Kiddies carnival virtual event and a few local childcare centres. My local community has shared and continues to share and refer my business to their friends, families and coworkers.
How is your business a reflection of your local community?
My business reflects my local community because it serves my local community. It is reflective of the diverse community that I live in and turns this into teachable moments for children and the conversation that parents and educators should have.
Zee-Zee’s World’s puzzles help kids with topics like bullying, divorce, racism and disability. Check them out at zeezkids.com