FIDO WITH CARE

CREATING CHANGE FROM THE INSIDE OUT

When we set out to find amazing people who spread positivity and inspire change, we didn’t have to look very far. We found people everywhere, across Canada, taking positive action in their communities, in their businesses and in themselves to improve consciousness, education and well-being. Even our own employees are a source of inspiration, affecting change from the inside out.

CLOSE TO HOME

Some of the most inspiring small businesses are right around the corner. See what you’ve been missing in your neighbourhood with stories from owners, creators and community movers.

ZEE-ZEE’S WORLD

Meet Tomika Long, creator of Zee-Zee’s World, whose puzzles help create a safe space for children to engage in difficult conversations through puzzles and the power of play.

SDHtoronto

Sandra Hamilton started SDHtoronto in response to a lack of Black conscious clothing in Canada. She’s filling that void herself with their trademark, Black Intelligence (sometimes as 8L4CK 1N73LL163NCE) and encouraging others to buy Black.

FIDO XTRA FEATURES BIPOC-OWNED BUSINESSES

We’re proud to introduce you to BIPOC-owned businesses in our communities. Check out exclusive deals for you. Only on the Fido app.

BUY BLACK

Grab this discount on clothing made to empower and show your support for the Black community.

VALUABLE LEARNING PUZZLES

Get a discount on puzzles that help communicate challenging topics with kids.

20% OFF LOOKS GOOD

Be bold in style with this local deal on African fashion.

BLACK TEA PODCAST

We’re proud to sponsor season 2 of Black Tea, a podcast where hosts, Dalton Higgins and Melayna Williams, share ideas, insights and laughs in open discussions about diversity and issues that matter to Canada’s Black communities.

PRIDE AT WORK

Every day at Fido is Pride. We want our employees to be their best selves, and that starts with just being themselves. It means being allowed and empowered to speak up, to be included and to feel accepted.

“Being authentic opens the path to creativity, teamwork, and leadership. It means a level-playing field where we build on our differences, think outside the box and elevate each other towards something greater. It means you don't spend energy and mental health trying to shape an alternate version of yourself in order to fit in. It also means that others see you, recognize you, and trust that they, too, can show up to work as their true selves.”

- Georges C., Senior Manager, Digital Help & Support at Fido

SEE THE DIFFERENCE WE’VE MADE SO FAR, WITH CARE

Fido With Care supports our amazing partners across Canada, who provide critically important services. We’re proud of everyone who steps up to help, from the volunteers, those who donate, and those who find other ways to get involved. If you’re able and wish to contribute, please join us in helping our partners:

STORIES FROM ACROSS CANADA

THE 519

“At the very beginning of the COVID crisis, Fido stepped up and offered 10 cell phones to our staff. This connected our community members who would not have been able to access LGBTQ specific services and support. ” - Lisa Duplessis, Director, Operations at The 519

PFLAG DRYDEN

“We are grateful for the generosity and show of support by Fido enabling health and wellness to our LGBTQ2S+ community members. We have scheduled [meetings] and are so looking forward to reconnecting. Thank you, Fido, for having pride and respect in our quest for equality, free of discrimination.” - Carolyn Hill

PFLAG HALIFAX

“[This donation] will allow virtual peer-support sessions to this vulnerable community who needs it now more than ever due to an increase in isolation. Thank you for recognizing the needs of our LGBTQ2S community and for providing practical ways for us to bridge the digital divide.” - Cyndi Sweeney, Chapter Leader

Fido Community

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