FIDO WITH CARE

CREATING CHANGE FROM THE INSIDE OUT

When we set out to find amazing people who spread positivity and inspire change, we didn’t have to look very far. We found people everywhere, across Canada, taking positive action in their communities, in their businesses and in themselves to improve consciousness, education and well-being. Even our own employees are a source of inspiration, affecting change from the inside out.

CLOSE TO HOME

Some of the most inspiring small businesses are right around the corner. See what you’ve been missing in your neighbourhood with stories from owners, creators and community movers.

ZEE-ZEE’S WORLD

Meet Tomika Long, creator of Zee-Zee’s World, whose puzzles help create a safe space for children to engage in difficult conversations through puzzles and the power of play.

Q&A WITH TOMIKA LONG

How did you get your idea for the business?
Throughout my years of parenting, the biggest challenge I faced was how to approach difficult conversations with my children in a way that keeps them engaged and ensures the message is not lost in translation. I find that the importance of these conversations and providing a safe space for children to engage in these discussions is increasingly important. I decided puzzles are fun and engaging. They make a perfect idea to have pictures and puzzle pieces to engage and play while having a conversation.

What do you attribute your success to?
I attribute my success to my family. As a dedicated mother I am aware of the importance of being a good role model for my children. I take this responsibility seriously and my love for my family drives me to work hard and build a positive legacy for them.

How have you been able to mentor other small business owners?
I work with a group of females who are also small business owners. We collaborate, share tips and motivate each other. I mentor the women in this group by sharing the insights I have gained as a business owner through experience, workshops etc.

How have you needed to shift your business model as a result of the Covid-19?
I shifted my business model by delivering most of my puzzles by mail through Canada Post and limit in-person delivery.

How have you seen your local community rally and support your business?
I am an advocate for giving back. I donated puzzles to the Kiddies carnival virtual event and a few local childcare centres. My local community has shared and continues to share and refer my business to their friends, families and coworkers.

How is your business a reflection of your local community?
My business reflects my local community because it serves my local community. It is reflective of the diverse community that I live in and turns this into teachable moments for children and the conversation that parents and educators should have.

Zee-Zee’s World’s puzzles help kids with topics like bullying, divorce, racism and disability. Check them out at zeezkids.com