FidoCARES^TM

Fido is Dog Guides' New Best Friend

Lions Foundation of Canada Dog Guides is thrilled to announce a new partnership with Fido Mobile. Fido will be supporting Dog Guides through a national social media campaign called “Fido Casting Call” this fall. Dog owners will fill out a casting sheet online and submit a photo of their dog and the public will vote on the winner, which will be placed in a Fido advertisement. There will also be a series of live events in a few major Canadian cities to support this campaign. It will generate terrific awareness for the Lions Foundation as there will be a Dog Guide and representative on-site to talk about Dog Guides and help raise funds.

With this new partnership and Fido’s generous donation, you can expect to see signs of Fido’s involvement including Dog Guides from all five programs named Fido!